Infographic: Finance Marketing

An investment client commissioned this infographic to educate existing and prospective clients on the Bakken Oil Boom using a racehorse analogy.

As the coordinator for a content marketing firm's graphic design team, I was the primary point of contact for clients who wanted infographics. I communicated project scope — how many graphics we could create, how many rounds of edits the client could expect, and a quick breakdown of how the team created infographics. Once I gained a solid understanding of the client's brand guidelines and company goals, I drafted an outline and relayed the project details to the assigned graphic designer. Once visual mockups were completed and approved by the client, we completed the infographic, discussed any further edits, and delivered the final product.